Collaborating closely with the client we worked on understanding Oticon’s brand identity, product portfolio, offerings, and target audiences. Incorporating a collaborative approach during the beginning stages allowed for a clear understanding of the brand’s messaging and information requirements.

We worked under iterative design cycles for both B2C and B2B landing pages and solicited feedback at each stage of the design process to maintain the brand’s vision. Through these iterative feedback loops we were able to explain our reasoning on design choices and how they would affect the overall goal of the campaign.

For the B2C landing page we explored the utilization of a sticky form along the scrolling journey. By incorporating a sticky form we were giving the user the opportunity to fill out the form along the way, or once being hooked by the information presented. The use of a sticky form showed to be a responsive way to obtain inquiries.

On the other hand, for the B2B we went with an approach that allowed professionals to pamper themselves with information about the brand, their portfolio, their technology, and their advantages compared to their competitors all illustrated through sections along the landing page that catered to each category and organized based on hierarchy of importance. However, we implemented a calls-to-action strategy to continuously drive the user to the contact form while also providing incentives that could shape their willingness to submit the form.